Add this to your gift list: Hand-drawn map of King & Spadina

Halloween is barely behind us, but tinsel now lines every storefront – a reminder that holiday shoppers will soon take over every square inch of our shops. Before you brave the aisles, Distl has the perfect gift for the urbanist in your life. (And you can order it online.) Distl Neighbourhood Map Series – N• 01 King & Spadina To celebrate our city of neighbourhoods, we're teaming up with local artists to capture the creative energy of Toronto's most vibrant...

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What place branding can learn from a Gatorade ad

Place branding is in a rut. The "Live, Work, Shop, Play" syndrome is everywhere; a tagline that sums up what's around – no more, no less. So what's the story? Having spent the better part of my career working in advertising, it has to come down to storytelling. Too often, placebranding falls short because it doesn't capture what people connect with most – the way a neighbourhood makes you feel. The distinct Brooklyn vibe, the gritty excitement of Brick...

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Draking, and why we should all get behind it

So, Draking’s a thing now. Smiling Drizzies are popping up on wheelchair signs across "The 6", cluttering Instagram feeds and making subway platforms just a little brighter. But there’s something deeper going on here. If stop sign interventions have taught us anything, it's that a strong message can hit home with a clever twist. And, putting aside the issues around vandalism and safety, stickers can be a powerful platform for engagement. Playful dialogue...

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